Mum and now Entrepreneur, Yogita Joshi founded Gudness Foods to introduce breakfast products with Indian and British flavours, made from 100% natural ingredients, for the first time in UK.

Traditional products - 'Upma' (savoury) and 'Shira' (sweet) are known for their brilliant flavours, health benefits and consumed by millions daily. Combining authentic taste with convenience, Gudness Foods delivers vegetarian/vegan breakfast products, ready-to-eat in just 5 minutes!

We have taken our innovation a step further, by combining Indian Porridge texture of Shira with classic British flavours (Berries and Apple & Cinnamon) and it has been a hoot! 

On popular demand, we have later introduced 'Poha' (Savoury Rice based)' and Masala Oats (Savoury) which are vegan and gluten-free and absolute household delights!